Concentrating on offline expansion through a micro-markets approach, I identified cities with large addressable markets to open exclusive stores. Growing [Company] taught me to build brand salience through product differentiation.
Building consumer loyalty highlighted the importance of product quality, and the need for an unobtrusive service-oriented culture. This introduction immediately captured my attention. Not only is it humorous and engaging, but it establishes that the writer is about to embark on a story focused on leadership and change. Two of the most common mistakes I see candidates make are 1 beginning their essay with a sentence that essentially reiterates the question and 2 writing an introduction that is interesting but long-winded.
Admissions officers read application essays from morning to night. At the same time, it is important to ensure that the essay establishes its thesis early. In this case, the writer has done both by the third sentence. After establishing context, the writer spends the rest of the essay focusing on her actions.
She addresses four different sub-topics: establishing a value proposition based on fit; reaching women in rural areas through e-commerce, creating stores in micro-markets, and building a service oriented culture. Addressing different strategies allows the writer to showcase the variety and magnitude of her experience. She demonstrates her deep knowledge of marketing from e-commerce to customer experience to social media to the use of influencers.
Business schools want to know that each of their students will bring a new perspective and point-of-view to the classroom. By using a leadership essay to demonstrate a deep understanding of marketing, the writer sets herself up as an expert who can add value to Kellogg both inside and outside the classroom.
While the essay asks about leadership, Kellogg is known for its focus on teamwork. The writer does an excellent job interweaving the two. Everyone finally agreed, and I went to lead the collaboration in December This accomplishment gave me international experience and exposure to senior colleagues at an early stage in my career. That the partnership benefited both people and products makes it my most substantial contribution in a professional situation.
Leading a software development team to overcome obstacles and build a floral service website is an accomplishment that confirmed that creating state-of-the-art consumer products was what I wanted to do with my life. After a month of work on our final computer science project at the University, we discovered we were going in the wrong direction. We were frustrated, but nothing gets me going like a challenge. I had a plan, and I knew I had to lead by example to motivate the group.
I was always the first one in the lab and never the first to leave. I constantly improved my own task, the graphical user interface, demonstrating that I required the same commitment from myself I asked of them.
Each time we met, I focused on one of the guys with a smile on his face and leveraged the opportunity by making him an ally to help me get the others motivated. I even stressed the fact that this project gave us experience with new technology that would be very beneficial in upcoming job interviews. My team chose me to present the final project. We got a perfect score, but I received something even more substantial: a vision of my professional future.
I have always had a burning desire to create music. One day, I decided to form a band the likes of which had never been seen in my country. I would be singer and lead guitar. I brought together a group of five musicians to form a unique multi-cultural rock band. As the plan entered reality, of course, I had to make some compromises; I did get the role of lead guitar, but I learned I was a better manager than singer.
After a year of rehearsing we started giving concerts. We recorded a five-song demo album. We were thrilled when we got the news that out of competing bands, our band was one of 5 that made it to the finals! The final competition took place during a live broadcast on the local radio. Three professional musicians acted as judges, and the radio listeners voted for their favorites. I plan to have many much larger-scale achievements in the future, but this moment of local fame will forever hold a special place in my heart.
I re-joined Old Mutual to promote inclusive growth in emerging markets by leading a new team responsible for financial reporting in Africa. In order to reach my goals I needed to tackle a few challenges. I decided to promote team unity by initiating a workshop to socialize and clarify responsibilities and team vision. Thereafter, we operated more efficiently, embracing diverse backgrounds and reducing the time to complete a valuation from 12 to 9 days.
To overcome the physical distance, I rotated employees between locations and implemented a SharePoint portal to encourage engagement across locations.
|Professional accomplishments mba essay||It was necessary to understand and comply with the requirements of all these various entities, although negotiation was always very much a part of the process. As a squad leader for three years, I often had to get my men out of dangerous situations. My solution was to sign an agreement with my friend Haley to publish my book. Each year about six months of planning and work would be required to set up the event, which involved many elements. He was clearly very intelligent.|
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The framework will help you write a clear, compelling answer that provides background, tells exactly what you did and ends with a big reveal. Not convinced you should follow this method? Check out the two stories below. In any good story, we need some sort of challenge for our protagonist to solve.
Would Breaking Bad have been as interesting if Walter White was already an established drug lord when the show started? Probably not. Watching him take the news of his cancer diagnosis and find an unusual way to drum up the money for treatment is just what makes the show so addictive. An achievements essay is not meant to repeat your CV, nor is it a good place to squeeze in a summary of your life — or even a summary of one year!
Choose one moment, one situation, one idea , and follow it all the way through. A quick note: make sure this one point answers the question being asked. Some universities ask very open-ended questions that give you all kinds of freedom when writing, but many use more specific prompts.
You should also make sure you focus on demonstrating a specific set of strengths. In any good essay, we need a reason to believe you have the skills and strengths you claim to possess. The only way to give your reader this evidence is to show rather than tell. Though there are many schools that ask about your greatest hits, one of the schools that solicits an achievements essay most directly is INSEAD. In addition, describe a situation where you failed.
How did these experiences impact your relationships with others? Comment on what you learned. Choosing a relatively recent example unless you really have a show-stopper from earlier in your career is also generally preferable. Though Harvard changes its essay prompt each year, the core directive year after year is to show the admissions committee who you are and what you can contribute to the HBS community by discussing your previous achievements.
I quickly drafted a couple of pages that I distributed to both teams. Overnight, the Goldman team reproduced them line by line and sent them directly to the client as their work. It was a great strike against our team. I decided to design a completely different model, and to draw upon the information that I could gather from a long and fruitful client relationship with Lehman Brothers. I convinced the senior vice president, vice president and associate who had covered the company for years to pass on their knowledge, persuaded them to be available for 36 hours straight to answer all my questions, and for four more hours to be trained by me on the model.
I designed a 23 page model, stuffed with information, that we presented to the 42 person working team, gathered at our request. The presentation, led by myself for technical explanations and the senior vice president for strategic conclusions, was a great success.
I value this experience because I gained respect from the senior executives at all three firms. But most of all, although one of the most junior banker, I was able to inspire a cohesive spirit to our team in pursuing our goal to produce a high quality presentation. My move to Los Angeles in August represented not only a great professional challenge-to work with only two senior bankers and cover all California financial institutions-but also a personal opportunity, a chance to broaden my horizons.
I grew up in Paris and lived in the capital for 21 years before moving to New York; I definitely was a city girl! Los Angeles demanded however that I adapted to a whole different world, where sport rather than opera rhythms the season. I knew that my first year in the Los Angeles office would be extremely busy due to the small size of my group. In fact I averaged 90 hours of work per week that year.
To keep my sanity and maintain a good spirit, I resolved to try and learn a sport that had always fascinated me: surfing. Thus I bought a brand new wetsuit and longboard and started the experience bright and early on a sunny Saturday afternoon under the merciless scrutiny of the local surfers, all males, who did not hide their contempt for my pale skin and weak arms so typical of investment banking Corporate Analysts.
Surfing seemed at first an impossible mission: my board always mysteriously rebounded on my head, while the waves would break exactly where I was paddling. At work, there was an explosion of laughter when I proudly exposed my only personal project: why, a twenty-six year old Parisian, surfing?
This had to be French humor! I resolved however to practice every week-end before coming into the office. Last summer, I finally stood up on my board and rode the wave to the beach. It was one of the most exhilarating moments of my life and although I still surf regularly, nothing matches my first wave nor the pride that I felt. Because I received little help and encouragement but prevailed, I cherish this experience which was actually a tremendous confidence builder.
The writer demonstrates a nice balance between her professional and her personal achievements. Her first accomplishment shows the essayist to be a savvy business professional and highlights her good political sense, dedication, and technical skill. The second accomplishment rounds out the image by painting a picture of a young, healthy, active woman willing to take risks and learn new skills at the expense of laughter and embarrassment.
The latter may have been a personal achievement, but these translate into very lucrative professional skills as well. The Admissions Essay Prep Leader shares essay writing strategies and samples that will help you gain entrance to your first choice business school. Business School Statement Strategies.
Why MBA? Contribution and Diversity. Hobbies and Interests. Role Models and Influence. Ethical Dilemma. Getting Personal.