Also, men and women may respond differently to the language you use in email marketing. Of course, this type of personal information may not be available. Marketing automation platform MailChimp offers a variety of popular audience segmentation options based on engagement, behavior, and other criteria that you might find useful. Recommended purchases, for example, work regardless of age, sex, or location. Behaviors like buying, canceling, subscribing, and cart abandonment can be easily addressed with personalized emails.
It sounds impossible, but modern marketing technology makes it not only accessible, but also automated. Behavior triggers stand out as one of the most effective innovation opportunities for markers. Marketers can analyze behavior triggers among their audiences to find strategies that really work.
If you can set up an email marketing strategy that actually makes consumers eager to open your emails, you stand to enjoy much greater conversion rates. As mentioned above, behavior segmentation also makes it easier to automate emails. Charity: Water, for example, has a great email automation campaign that tracks the progress of your donation to the organization.
When we donate money, we rarely get to see how the money is being spent. Automated emails that provide useful data provide personalized transparency to the process. Consumers feel like they understand their role in the equation. There are only four basic types of emails you can write:. There needs to be a clear CTA, preferably graphic, that entices users to click.
That should be the focus of a short email that concisely explains the benefit of taking the survey. On the other hand, an expository email provides all the facts necessary for a customer to understand a topic. In the case of this GrubHub email, the goal is an order confirmation displaying all the relevant information about your order. Descriptive emails are typically announcements for new products.
They allow you to generate buzz and hopefully a few sales. Plus, descriptive emails give you a chance to show your passion for your products. And finally, we have the narrative email, which allows you to tell your brand story. Here, Poncho turns an ordinary weather report into a narrative infographic. Think of all the different types of emails you may send to your customers based on their behaviors and other events.
The next step is to decide the goal for each of these behaviors. What do you want the customer to do? You typically want a click-through to your website. You can also use a CTA to ask for a purchase or to deliver relevant content. Creating these templates in advance keeps customers feeling personally connected to your business while you save time and resources. Now you know why you should be emailing your customers. Of course, you must start with a list of subscribers. Once you have a list, you can write emails that respond to the behavioral triggers I talked about above.
You only get one chance to make a first impression, and the subject line is that chance for emails. The subject line determines whether or not your email is ever read. The email marketing specialists at Constant Contact have seen thousands of effective emails. The company offers a few tips for subject lines along with great examples of winning formulas. Everyone knows what TGIF means, so it works. However, you can also use other types of language to get your emails read.
A teaser or announcement can provide a great way to entice people to click through and read. The worst mistake you can make with an email is trying to cram too much information into an email. The document ends up being too long. Sure, people need to know relevant information, but you can spread out the information over several emails. Contents Why is email advertising essential? Email advertising is effective only if the recipients expect to hear from you. Achieve this by using opt-in or permission-based marketing.
An example of permission email advertising is an email newsletter sent to customers of a particular brand. Newsletters usually inform subscribers about new products, upcoming events, or promotions. Marketers tell prospects what they will receive after leaving their email address in a subscription form.
This way, the leads are aware of what they subscribe to. Today, many online marketers use services such as SendPulse Email to manage their opt-in contact information and send out advertising messages automatically using automation tools. Furthermore, they allow marketers to segment their advertising activities according to specific personal data. Even with the tremendous growth of SEO , social media , and mobile marketing , email advertising remains one of the most profitable marketing strategies.
According to Statista, 3. The figure is expected to grow to 4. Therefore, advertising through email will present better business opportunities, as email use continues to increase. However, the decision to invest advertising dollars in this type of marketing should take into account the benefits that the business stands to gain. The cost of using email as a channel to advertise goods and services is quite lower than most of the other forms of marketing.
The business does not incur printing costs as it would with posters or brochures. Also, there are no advertising or media hosting fees for sending advertising messages to the target audience. Moreover, through bulk email sending and automation , marketers can save time on their advertising efforts. With SendPulse, you can send up to 15, advertising emails for free every month.
Email advertising solves the numerous shortcomings of non-targeted marketing, such as television ads and billboards. With email, the marketer has more control over who sees their messages by using segmentation. You can group customers based on location, demographics, stage in the sales funnel , etc. The best thing about email advertising is that the recipients who receive the marketing messages are people who are genuinely interested in the goods or services that your business offers.
Since you send emails to contacts who have given their explicit permission, your mailing list will consist only of prospects who are likely to convert. Therefore, email marketing is worth the investment as it brings increased sales and conversions. It is an effective strategy at every phase of the buying process. Moreover, less effort is required in this type of marketing as there are email services, like SendPulse, available to assist marketers in performing email advertising tasks.
Bring in new customers with branded subscription forms and craft a perfect sales strategy with 15, free emails each month. With email advertising, marketers can quickly assess the success of their ad campaigns. You can follow up on the performance of different emails and use the feedback to improve future campaigns. Moreover, you can compare your campaign results against email advertising benchmark reports in your specific industry. Benchmarking data can be found online.
It helps marketers identify problems and make improvements. An email is delivered immediately, so marketers can see the impact in minutes after sending the campaign. Therefore, email advertising is ideal for persuading leads to take immediate action. It is also easy for people to share advertising content with friends and family with email, hence, creating increased brand awareness.
Businesses can increase sales with email advertising with SendPulse using these steps:. Chain Reaction Cycles offer free tires with selected wheelsets. A discount is a great chance to sell overstocked goods. Marketers should make the sign-up process straightforward and enticing so that people subscribe easily. Ask only for the information you can use for better performance. For example, you can craft more personalized campaigns having the following data: name, age, gender, occupation, place of residence, etc.
We recommend using a double opt-in process because it ensures customers provide their unwavering consent to receive marketing emails from a particular brand. The double opt-in email should be short, sweet, and focused on the confirmation button.
Marketers should be careful when collecting email subscribers and engaging with them. Signing people up without their approval or buying email lists is a no-no. While writing messages, it is essential to provide relevant content, avoid uppercase subject lines , and so forth.
Marketers ought to ensure that their emails have an unsubscribe option and physical address, as well. Email advertising is most effective when you send emails to customers at the appropriate time. Thus, it is crucial to segment mailing lists based on time or time zones when catering to an international market.