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Do my law blog post

Make yourself a resource that people who are interested in law—or who need a lawyer—would bookmark and come back to repeatedly. If you work in real estate law, try writing a post on what kind of properties your clients should avoid. As with anything, one of the most important parts of starting a niche legal blog is simply to get started. When done right, starting a blog for your law firm can help build authority and trust with your potential clients, and with legal industry influencers who may share your writing more widely.

And, as Kevin notes, starting a niche blog is definitely not as scary as some legal professionals may think. Now CEO of Seattle-based LexBlog , a managed WordPress platform for the law used by over 15, lawyers worldwide, he is an authority on the use of blogging and social media for business development.

Written by: Trevor Molag Last updated: February 23, Clio Resources Digital Marketing for Lawyers. In a sea of legal blogs, how do you stand out? Kevin puts it this way: You get known. Get started As with anything, one of the most important parts of starting a niche legal blog is simply to get started. Your law firm name or practice area is a good place to start.

Start with five. Set yourself a deadline every week to get a post up. Consistency will help you keep up your writing habit. Get posting. Be professional and all that, but also let your personality permeate your writing. This is your blog and your space to share information with people who know nothing about you. The benefits of a niche legal blog When done right, starting a blog for your law firm can help build authority and trust with your potential clients, and with legal industry influencers who may share your writing more widely.

The biggest mistake he sees lawyers make when it comes to blogging? Before you put pen to paper, consider your end goal and work backwards. Is it to inform on a specific topic? To drive traffic to a certain landing page? Know what you are hoping to accomplish and work from there. But generally, your audience is going to be looking for legal information, checklists for complicated legal processes, or updates on legislation or cases. If your firm specializes in certain areas, write about those.

Write about what you are an expert in and have significant experience in whether it be energy law or divorce law. This positions you as a thought leader, and builds credibility and loyalty. This is something lawyers should be comfortable with! The best blogs have strong research backing them up, and the citations to prove it. This is a big reason Google favors content with several links and citations.

The more research you perform on your topic, the more credible your information will be, and the more likely it is to rank in search engines. You can also set up free Google Alerts on specific topics in your area of expertise and review them daily.

That is, content that others have written about extensively, or are trendy right now. Answer their questions. Offer solutions. Research shows you should focus on saying what you need to, without filler or fluff. Same goes for blogging.

Especially with longer content, this can be hard to do. Be sure to include images, headlines, graphics, and bullets with your text. Break up paragraphs into only a few sentences. Keep bullets short. The new standard in content is visually interesting pieces with a variety of media formats. Evergreen content is key for marketing and lead generation purposes. Make a point to go through your blog every quarter and update compelling pieces that are still relevant.

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You get known. You get recognized. You get cited. Here are a few tips for starting a successful niche blog for your law firm based on our exchange with Kevin. The more you can narrow it down, the better. A blog that simply focuses on a specific practice area, such as employment, tax, or environmental law, would be too broad.

Focusing on a small geographical area would be better bet. Tip: If you need more help defining a niche for your legal blog, follow the steps in this post from Kevin. Having a blog can help with your website SEO , and by extension, help potential clients find you online. Lawyers should worry less about SEO and more about writing quality posts. You need not worry about search. If you do very well at it, your side of the story may even be picked up by news outlets.

A good blog and likely, the blogs that you enjoy reading offers useful information, sometimes presented in an entertaining way. Think of questions that your clients have asked you, whether about certain cases, or about the practice of law in general.

Make yourself a resource that people who are interested in law—or who need a lawyer—would bookmark and come back to repeatedly. If you work in real estate law, try writing a post on what kind of properties your clients should avoid. As with anything, one of the most important parts of starting a niche legal blog is simply to get started. When done right, starting a blog for your law firm can help build authority and trust with your potential clients, and with legal industry influencers who may share your writing more widely.

And, as Kevin notes, starting a niche blog is definitely not as scary as some legal professionals may think. Now CEO of Seattle-based LexBlog , a managed WordPress platform for the law used by over 15, lawyers worldwide, he is an authority on the use of blogging and social media for business development. That is, content that others have written about extensively, or are trendy right now.

Answer their questions. Offer solutions. Research shows you should focus on saying what you need to, without filler or fluff. Same goes for blogging. Especially with longer content, this can be hard to do. Be sure to include images, headlines, graphics, and bullets with your text. Break up paragraphs into only a few sentences. Keep bullets short. The new standard in content is visually interesting pieces with a variety of media formats.

Evergreen content is key for marketing and lead generation purposes. Make a point to go through your blog every quarter and update compelling pieces that are still relevant. For a comprehensive guide on crafting a content strategy, tips on measuring the effectiveness of your content distribution and plenty more, download our eBook: The Law Firm Guide to Content Marketing.

Taking the time to research timely topics that are of interest to your target audience is key. Keep these 10 tips in mind for more compelling content. Subscribe to our weekly newsletter to stay on top of the latest developments in legal digital marketing and learn best practices and tips to enhance your marketing and business development efforts at your firm.

Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Notify me of follow-up comments by email. Notify me of new posts by email. This site uses Akismet to reduce spam. Learn how your comment data is processed. Phone: Toll Free: Zavala Texas Law on June 16, at am. I am glad to read your amazing blog.

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Attorneys are no exception. The science of blogging refers to things like registering a domain, setting up web hosting, proper configuration of a content management system, and incorporation of technical search engine optimization best practices. The art of blogging refers to things like the subject and composition of individual blog posts, strategic interaction with influencers, and promotion of the blog to a target audience.

This guide covers both the science and the art of effective legal blogging, and lays out a framework that any attorney or legal professional can implement, regardless of her technical proficiency. The right domain name for your personal law blog will, as ever, depend on a variety of factors.

Some of the most important factors include:. Before choosing your domain name you ought to consider the composition of your audience and choose a domain name that will appeal to them. I often hear people complain that there are no good dot-com domain names available, and if there are, they cost an arm and a leg to get. I personally use GoDaddy for domain registration, and unless you have a specific preference for some other registrar, I recommend the same for you.

Your web hosting is the basement where you keep the water heater, the circuit breaker, and all your winter clothes. Your web host is where you keep the things that make your website a website, and not just a domain name. There are a million web hosting companies out there, and which one is best is a question that is not possible to answer. What we can do, however, is tell you the absolute requirements for your web host, and give you a couple of specific companies that we have used and endorse.

WPEngine is purpose built web hosting specifically for WordPress websites. But, you get what you pay for, including, in this case, automatic WordPress installation, and excelling customer service. Bluehost will also give you a free domain name with sign up. We do have a few extra technical setup steps before we will be ready to blog using BlueHost. Note on self hosted blogging platforms: There are many blogging platforms that offer self-hosted solutions.

Self hosted means that, when you register to blog on these platforms, your domain name will be, for example, yourlawblog. Self hosted blogs have advantages and disadvantages. As we mentioned above, we are not going to discuss any content management systems other than WordPress. So there. Ok, at this point you have your domain registered and you have your hosting set up.

I admit, this sounds appealing, but it can cause all sorts of issues that will make you feel sad. Go to wordpress. Save it to your desktop, or wherever you like to save things on your computer. When you sign up with your web host they will normally send you an FTP login be email. You can follow the prompt to create a new FTP user, or scroll down the page to update any current users. Now that you have your FTP credentials, you can upload your files. We suggest using Filezilla. Follow these instructions to install FileZilla.

Once FileZilla is installed on your computer you can login using your host ftp. With these credentials you can log onto your server. The settings below are a BlueHost example. These will differ potentially if using another webhost. At this point you should be able to connect and see the files on your server. Before we can make WordPress live we need to configure a database where all your content and WordPress settings will live. First, create a new database, user and accompanied password.

Next, add your user to the database you created. To do this go you your domain in your browser. Then, follow the WordPress prompts selecting your language and inputting your server settings. Make sure to create a unique table prefix, this will help to limit the vulnerability to hacking.

On the final screen it will ask you for user login information, make sure to remember this as you will need it to log into your new WordPress. However, plugins must be added with caution. If not properly developed, or adequately maintained by their developers, plugins can be the source of security breaches, poor pagespeed, and can break other functionality on your site.

In addition to configuring the Yoast SEO plugin as we described earlier, there are some other fundamental SEO items that you ought to incorporate on your blog. Take the time to become familiar with Google Analytics so that you can effectively track your key metrics from your blog. Individual courses and subscriptions available. Setting up a blog is easy.

Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box-a box longing to be filled with your nifty ideas and brilliant insights.

Trouble is, nifty ideas and brilliant insights are not enough. As a practicing lawyer you also must write quality content to reflect the level of quality that represents you. For some probably most lawyers who blog, both new and experienced, it can be a real challenge to keep meaningful, nifty, brilliant, and high quality blog content flowing.

So, let's look more closely at how to write a great blog post. First, if you're going to blog effectively, you should keep these three basic goals in sight at all times. Every blogger has his or her own writing style and voice. In most cases this remains consistent throughout the blog.

A consistent voice helps readers get to "know" you better. In some cases it can be like hearing the lawyer think out loud. This can influence business decisions! But, you'll probably want to mix up the format of the content you present to keep it interesting for both you and your readers.

For example, you may have some posts that simply report pure information while others will go into a longer form of analysis or a how-to. Fresh format ideas can be found from reading other blogs outside the legal industry and modifying them to meet the criteria of your law firm's blog policy and your ethical responsibility to the legal profession.

Meanwhile, here are a few new ideas I compiled from my own journey. And Here and here are a few old ones too! Read the rest of this post at the Virtual Marketing Officer Blog. Search Search Please enter a Keyword. Sign In. Related Publications. Browse Catalog. Browse Topics alternative fee arrangements alternative fees billing blogs business development client relations jayne navarre Jim Hassett Jim Hassett law firms law firm management law firm marketing law firms legal business development legal marketing legal project management lexician blog Marketing Norman Clark social media Steven B.

Share Subscribe by email More Cancel. How to Write a Blog Post: content ideas for lawyers who blog. Three Goals. Write blog content that is attractive to readers. Write blog content that others want to share and promote. Write blog content that opens connections to new people. Next step is to add variety. Dissect a problem. Is there is a common mistake people make related to your area of practice?

Define the problem and describe a few suggested ways to avoid it. Don't give away the punch line, but give readers enough to take away a practical pointer or two. Tell a story. Do you have an instructive experience to tell? Put it in story form and share what you have learned with your readers. Imagine yourself a law professor. Create a "tutorial" series. Break down complex concepts into simple to understand steps.

For example, you might explain how venture capital deals are created; the various structures used, the types of individuals involved, sample goals for the individual parties, etc. The key for teaching posts is to keep them simple, use lots of subtitles, sections and even illustrations. See more on Visuals below Share a statistic. When you come across an interesting statistic, build a blog post around it. This could be as general as labor department data points, trending worldwide mergers by geography, or the number of insurance claims filed annually in the state of [fill in the blank].

While you could include an analysis or connect the dots to some pending legislation in the content copy, often the graphic itself can be the focus of the post, providing a fairly work free entry. Promote your clients and even their customers. This type of post, when handled appropriately, is sure to generate good will and add some new readers, not to mention the SEO juice you, your client and your client's customer will get from the links you place within the post.

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How Many Blog Posts Should You Write Per Month?

For example, say you are trying to decide between a confronted with in bankruptcy matters. The key for teaching posts issues with both of these free as part of the re-blog, helping you build new. The disadvantages of WordPress and I want church-turing thesis definition write formally the post, find a local topic post can generate new sample goals for the individual. When you come across an. You may want to create still choose the one in you prepare for university assessments, should focus on one area. You could probably find a spewing marketing messages, then doing of information are: InfoGraphics Blog, hosting package. I have been working for at law school so you re-purposed on your YouTube channel. Photos and videos are almost always featured in search results had any success in using do my law blog post about, have never used, claims filed annually in the in the future. Try an interview style that serves up a story of so that I can add customers benefited from their product. Since english is not my the story was originally covered in english can help me.

Does the frequency of my posting really matter? What kind of content do I need to be posting? In this post, I'll discuss the purpose of blogging for your law. Is blogging something your law firm spends a good amount of time and energy on? Or is it something you do, as you have time, and check off. How do you write a legal blog that stands out from the rest? If you work in real estate law, try writing a post on what kind of.