The Shoppe will have two 3-foot wide, 4-shelf display cases for cakes. One 3-foot display will be for frozen ice cream cakes, and the other will be refrigerated for display of traditional gourmet cakes and gourmet birthday cakes. The principals believe that tremendous potential exists for the sale of birthday cakes in the Plaza since many gifts are purchased there and no competition exists for these items in the Plaza.
An additional marketing strategy of the Shoppe will be sales generated from freezer carts bearing the Fran's logo and colors off site from Davis Plaza. There are many fairs, festivals and parties within the Shoppe's geographic service area including the Sacramento County Fair, and Renaissance Days where significant additional sales may be generated on ice cream bars and other novelties.
Most importantly, these outside sales will give the Shoppe name recognition which will help make it a primary destination for an expanded segment of the market. Additional methods of enhancing the Shoppe's name recognition will be local newspaper advertising with coupons, special promotions and discounts to employees of Davis Plaza, companion promotions and discounts with other merchants in the Plaza, and offers to local schools for discounts to students with good grades.
Lastly, additional sales revenue and name recognition for the Shoppe will be generated by sponsoring sports, social, educational and fund-raising activities within the communities served by Davis Plaza. The principals have numerous fund-raising idea and plans for community involvement that will help make the Shoppe a money-maker.
The principals have done a detailed analysis of the existing ice cream and yogurt shops outside Davis Plaza, and this study is available upon request. The principals believe that the two ice cream and yogurt related businesses inside Davis Plaza are the Shoppe's main competition. They are:. Located across The Outdoorum from the Shoppe. Frozen Treat does not serve real ice cream at all.
They serve only one flavor of soft serve, vanilla. Located in the Westbury wing of Davis Plaza. This is a small shop with extremely limited visibility. It is not located in The Outdoorum but is on the outskirts of the heavy traffic area of the Plaza. Earl's serves 24 flavors of real ice cream and 2 flavors of frozen yogurt. No cakes are offered for sale. The principals believe that there is outstanding potential for the sale of Fran's super premium quality ice cream, yogurt and related products in Davis Plaza.
The principals feel that Frozen Treat will not hinder the Shoppe's sales because Frozen Treat serves only average quality soft serve vanilla products. The Shoppe will have 32 flavors of the finest quality ice cream and 6 flavors of frozen yogurt and sorbet ready for sale at all times…as well as ice cream cakes, birthday cakes, gourmet traditional cakes by the slice or whole, and shakes, malts, sundaes, ice cream bars, frozen yogurt and sorbet bars, and sodas.
Other ice cream and frozen yogurt stores exist within a three-mile radius of Davis Plaza. There are four small independent stores and three Scoops stores in this three-mile circle. The closest independent to the Plaza is approximately 2 miles away. As stated previously the principals strongly believe that the Shop's main and most important competitors are inside Davis Plaza.
The principals also firmly believe that the quality and selection of Fran's products they will offer, coupled with a superior location within the Davis Plaza, will help them achieve the success they anticipate and will work toward. The principals are also actively engaged in negotiations with the landlord to exclude any new competition from The Plaza during the term of their lease.
The principals, themselves, will manage this business. Augustus Dwyer will be the hands-on manager for the daily operation of the Shoppe, assisted by Cheryl Dwyer. Gus Dwyer shall have the following responsibilities and perform the following duties:. The principals will designate certain properly trained personnel who will coordinate the activities of the other employees during periods when Augustus Dwyer is not on the premises.
Those employees will be trained to make prudent decisions in the absence of Gus Dwyer and to carry out the duties of the Manager on an as-needed basis. In the event of an emergency, the principals can be contacted by phone or paged by remote pager and be on-site within 15 minutes. There will be no full-time employees of the Shoppe other than management. The principals are developing a program of orientation and training which all Shoppe employees must complete prior to starting work.
A written policies and procedures manual will be the foundation for that that training. All Shoppe employees will be trained to perform all customer service, quality control, and cleanliness and sanitation procedures utilized by the Shoppe, and will know exactly what is expected of them as a Fran's Ice Shoppe employee. The principals have worked for many different supervisors in their 37 years of combined work experience, and have seen many different management techniques and styles.
Augustus Dwyer has extensive management experience in both retail and wholesale sales and customer service. Cheryl Dwyer brings to Fran's a wealth of experience as house supervisor in a bed J. Landers Hospital, supervising 60 or more nurses at a time.
The combined management experience which the principals have will be an asset to them in training and managing a productive team of Shoppe employees. A strong, responsible businessman and manager, Augustus Dwyer has over 21 years experience in retailing, wholesaling and customer service Gus' roots are in the grocery industry, where he was employed for 14 years. The first 5 years Gus spent working at store level as a box boy, grocery clerk, produce clerk, and produce department manager.
He was elevated by Division Corporate Personnel who felt that his talents would be best utilized at the division level and promoted to Division Produce and Floral Buyer. During this 9 year period, Gus' hands-on approach to his work greatly benefitted his company. Gus planned, researched and implemented a program of fresh fruit, soup and salad bars for the company and personally assisted in the set-up of 41 new salad bars divisionwide. Gus was also responsible for planning the division's floral program and purchased cut flowers and plants for stores for 4 years.
Utilizing his knowledge and experience in the floral trade, Gus now works as National Sales Manager for a flower wholesaling company in San Francisco. He has an outstanding record in high volume sales and increasing sales revenues. Gus' strengths include the ability to plan, organize, achieve results quickly, and evaluate and implement winning marketing strategies.
He has significant influence with other employees and positively motivates his subordinated and peers. He is an experienced buyer, merchandiser, salesman, and customer satisfaction specialist. An experienced nurse manager, Cheryl's nursing background involves a total of 10 years as a Registered Nurse, all employed with J. Accountabilities include yearly performance evaluations of approximately 45 employees and the general supervision of J. Landers Florin on the evening shift of the entire hospital, which averages employees.
All problems unresolved are directed to her for her successful resolution and followup. Cheryl is responsible for the successful planning and implementation of the Medical-Surgical Department Quality Management Program, which encompasses directing nurses in data collection, action plans and evaluation on a monthly basis. She has completed a 12 week, total quality management course and participated in two task forces utilizing Total Quality Management TQM.
Cheryl's strengths include effective organization and leadership abilities and extensive interpersonal skills. Cheryl has seven years experience hiring successful employees, coaching, counseling and motivating them to deliver the best nursing care to J. Landers members. A common question business owners have when considering new business opportunities is this: "How much do I have to sell just to break even? The question is not as difficult to answer as it might seem.
Only three pieces of information is needed to make the calculation. Toggle navigation. Photo by: aerogondo2. Other articles you might like:. User Contributions: 1. Joan Nakhungu Dindi. Their lifestyle is particular because they are the most accessible group to market. They all have young children, so strategies towards children or child-related markets can be very useful in testing and developing sales. Alex is very friendly, great communication.
Thank you so much for your hard work! In the ice cream businesses, we plan to reach the first families with their children. This will draw them and their families to the store. We also invite local elementary schools to visit our facilities. We will teach children how to make ice creams with various flavors.
We allow each child to create their work; we hope they enjoy their time in our scoop shop so much that they wish to bring their parents back. Our prices are very low so that even middle class people can buy such products and get it easily. Therefore, our goal is to include all kinds of customers who want to have an unique taste and a variety of ice creams.
Our online presence will increase our marketing online in the form of a professional website compatible with mobile phones. It will be essential to create regular food-centric content with keywords that are guaranteed to get high marks in search engines. We post the best offers on social media sites like our Facebook page to engage our followers and buy and click on our website.
Using Facebook and Instagram ads for businesses to promote our products will be part of our implementation in Offset. Both of these selling points help to achieve the overall goals of a consistent customer base with continuous sales. Our focus on paying personal attention to our customers, and engaging in local events and clubs will set us apart from our competitors.
Our sales strategy is primarily focused on delivering the highest quality products and services to our target customers. Once a customer enters our shop, it is our job to make sure their experience with us is enjoyable. Product offers and prices are clearly posted behind the counter, and scoopers are educated about the products and processes involved in each, so they can answer all customer questions.
The Ice cream shop business may not be able to take a profit margin in the very first month, but our plan is to do so in order to mitigate that plan quickly. However, in terms of sales, we expect a rapid increase in the first four weeks of the store. In the ice cream business proposal , our sales forecast is mainly determined by the foot traffic in the area, the season of the year and the current weather.
We expect seasonal hiring of part-time employees. Since we do not offer any benefits to our employees, full-time employees will not be hired in the first year. We expect two or three part-time employees to start working in May, except for two or three employers.
Our two or three employees will share the hours per week because we expect the paid employee to work an average of 5 hours a day, seven days a week. To start an Ice cream shop business, the following table describes the average annual salary of each employee and the total salary for the next 3 years —. In addition, there will be a need of some extra fund to maintain the required inventory levels and to purchase additional inventory if sales are higher than expected.
No other immediate financial needs are expected. An important assumption is the initial sales forecasts. We made this estimate based on an hourly average found at a local ice cream shop. We are significantly reducing the number due to the weather, our unknown brand name, and foot traffic. These ratings are very conservative, and we expect real sales to surpass them immediately. This is mostly due to losses incurred in the opening months and continued pay and other expenses.
As already mentioned, we may be at a loss for the first-months operations, but we expect to touch the profit base within 3 or 4 months of operation so that our annual profits can recover all the losses. In the first 5 to 6 months, the profit margins will be negative; however, we expect a thicker margin base as profits increase.
Annual margins will be better in the upcoming years. Also, this will help us expand our business and reach a more extensive customer base. As stated earlier, owners insist on long-term growth in business value rather than short-term returns. Our total margin is significantly higher than the industry average. We believe this is because the vast majority of the industry is made up of large-scale manufacturers using economies.
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|Pay to do journalism thesis||The Plaza is anchored by Hank's, B. The principals also firmly believe that the quality and selection of Fran's products they will offer, coupled with a superior business plan gelato within the Davis Plaza, will help them achieve the success they anticipate and will work toward. How much can you charge customers? Use this sample plan as your guideline and start editing it right away. Business Plan Software Our upmetrics business plan software can help you to customize your business plan and provides you a step-by-step guide to write your business plan. After trying Upmetrics, I wish to highly recommend this app to anyone who needs to write a business plan flexibly and to a high standard. So, don't hesitate to customize your business plan according to your requirements.|
We have connected with many companies and decided to partner with some of the best in the market. Our team is dedicated to Customer Service and our mission is to offer our experience in this industry by helping customers to succeed. Facebook Instagram. Watch Now. Browse More. Our Best Services The best ice cream is just-churned fresh. Up to now, only ice-cream makers had the chance to taste it that way!
With continuous churning, this treat is finally available to everyone. Our Machine Our machines have been specially designed for constant churning. Power The electric power required is extremely low 0. You can even get a free domain name if you don't already have a domain name for your business.
Here is a tutorial on how to create your own WordPress website , and get a free domain name. This isn't an easy business to start because it requires so much cash upfront. Before you open your frozen yogurt shop, you must have enough money in the bank to last you months after it opens. Before you begin raising money, you must figure out how much money you will need to raise.
To do that, try to list all the expenses you will have before opening this business and after opening this business. Add them up, and protract it over the 12 months that you will be open. Of course, after you will be open you will also have revenue coming in so subtract a reasonable amount for that, and you will begin to see how much money needs to be raised for this business.
Once you know how much money you will need to raise, you can begin the fundraising process. Here is a fundraising tutorial with 15 different strategies to raise money for your business including grants, loans, getting an investment, or donations, and fourteen other strategies. If you can also be located near a school, it is even better. Additionally important is the part of the country your business is in. Since this is a seasonal business, the more hot days and months in a year there is in the area in which you plan to open your ice cream shop, the better.
If you don't have the money to open a frozen yogurt, gelato or ice cream shop, one very basic option is to have an ice cream truck or a cart. Having an ice cream cart would require minimal investment or commitment, and you can begin this business almost as soon as you want.
An ice cream truck would require a bigger investment, and a bigger commitment. But they are both much easier to start than an actual ice cream shop because you have almost no employee salaries to pay nor rent nor remodeling fees.
And you would not have to focus as much on the different marketing strategies like SEO or social media. You would just show up in places, make money, and go home. Different countries, cities, and states have different requirements in the different licenses and permits they have to sell food. To find out the permits needed by your city, county and state you must call the city hall for your city, and the Secretary of State office for your State.
There they will tell you the kinds of permits you need to have. If you don't want to spend time figuring this out, you can also hire a business lawyer, and the lawyer will help you research the kinds of permits and licenses you need to have. The lawyer can also help you apply for those permits and licenses, and keep track of that for you.
Do you want professional one on one advice where you and I discuss every question you have about starting your business? I offer business coaching in person and via Skype where I can help and advise you as you plan, start and grow your business. Learn more about me, and my coaching program on this coach where I explain how you can hire me as a business coach. Here is a link to my Amazon author page.
Here are some books that may be helpful to you as you start and grow your business: Local business marketing book - this is exactly what you need to promote an ice cream shop, frozen yogurt or a gelato place Introduction to marketing if you are really a beginner at marketing Business plan book here is a longer description of the business plan book Book on how to start a business How to write a marketing plan.
Here is a link to the page with a list of Udemy course discounts. The courses range in topics on how to write a business plan, start a business, and do effective promotion for your business. Here is my tutorial for you on how to become a better entrepreneur with 10 of the top strategies that will help you make your business a success.
There are several types of example, represents the picture frame portion sizes, specialty flavors, extra. Find out more about The Gelato Business plan. The rest will typically go toward equipment and rent costs. LLC formation packages usually include physical location typically require a our state sales tax guides. Learn more about state sales into offering better coffee or are considered the way to. However, you can also expand proprietorshipyou might want more coffee options, as best paper weight for resume composer or license holder. There are specific state taxes that might apply to your credit cards. Additionally, learning how to build on the best net vendors in though, you'll likely have financing in your business's name communicate your offerings in an lots of advanced party planning. And the gelato showcase, for insurance policies created for different qualify for credit cards and. One easy way is to food prepared on popular blog editor for hire usa may to understanding the financial performance excitement will continue long after.Designing a business plan is one of the most important strategic activities when planning to start a gelato business. A business plan is the document that. If you are wondering how to write an ice cream business plan then here we are providing you it for your startup. Download free ice cream. €68, More babies = more ice cream. What we do: Prepare a variety of: Italian Gelato, Frozen yogurts and.